The Importance of Social Media to Grow Your Business

  • by
Social Media

Let’s have a look at the importance and power of social media when it comes to growing your business. Did you know that more than 3 Billion people across the globe are using social media?

Social media allows people, potential customers, to engage with brands and businesses. Never before have we been so close to our customers as we are now. Through the power of social media we know immediately if we have happy or unhappy customers. For the first time our customers can come right out and tell us (and anyone else who is listening) how they feel, what experience they loved or hated.

Looking at Instagram alone, over 80% of users follow at least one business account.

If you don’t have a social media presence for your business you are missing out on access to half the worlds population. Not only that, but also missing out on a fast, cheap and effective way to reach potential customers.

Importance of Social Media

Social Media marketing is a very important step in your digital marketing strategy. If you still need convincing, here’s a few more reasons;

Engagement

Social Media allows you to get close to your customers. The more you engage and interact with your audience, the more opportunities you have to convert them into loyal customers. Every communication is a way to win over a potential customer and expose your brand or business message.

Cost Effective

Social media is arguably the most cost effective strategy you can adopt. It’s free to create an account for almost all platforms, that means it’s free to be close to, attract and communicate with customers. Paid advertising on social media is super cheap and gives you ultimate control over selecting your audience. Not only that, you have all the tools at hand to see the data. Check out what worked and what didn’t, what message packed more of a punch and do it without spending a fortune on advertising costs and materials.

Improve SEO rankings

SEO requirements are continuously changing. But it’s clear that social media presence is becoming an important factor in the calculations. It’s not enough to have a business website or social media in isolation. You need both. Sharing your content sends out signals to search engines that verifies your business validity, integrity and dependability.

Don’t wait any longer to set up your business social media presence and iron out your your digital marketing strategy. If we’ve managed to convince you but you’re not sure where to start, or it’s not really your thing or you just don’t have time to play around on social media, then let us do it for you.

At AMC we love the power of social media and strategy is in our blood. Let us do the work for you, with flexible pricing plans to suit you. Contact us to find out more.