It’s a big deal to start up a small business. You’ll need a strong marketing strategy in order to build your brand. If you’re a start-up or an SME, your marketing budget might be small, but that’s ok. It’s not necessarily true that you need to spend a lot of money at your marketing to get results. Let’s take a look at some inexpensive marketing techniques for a small budget.
It’s easy to get carried away and jump in head first into a new and exciting idea. Invest time and energy into defining your purpose. By nailing down the purpose of your company or brand you create a true voice or identity. Insert this voice into your business promotions to get people excited about what you offer.
You’ll need a clear idea of your;
- Ideal customer
Know Your Customer
Understanding your target audience will shape the way you market your product or services. Here you need to get into the mind of your customer.
– Who are they? Male, Female?
– How old are they? What’s the age range?
– Where are they based? Is location important?
– What do we know about their spending habits, disposable income?
If you know your audience, you’ll be able to market to them more effectively.
Content is King
The content you put out to your audience needs to be fresh, relevant and interesting. You need something that ‘speaks their language’ in order to captivate and lead to engagement.
We think that the key to providing the right content is by thinking about what your customer wants to learn about, what appears in their internet searches?
Have a Good Website
The majority of your customers or potential customers will first interact with you via your website.
It doesn’t take long for people to form a judgement about your brand based on your web design. Therefore, you better make it good. Thought and effort is required to create a feeling of trust to make a potential customer convert into a real customer.
Not only does your website need to look good, but you also need a high performing website. Slow loading pages, hard to navigate or read will turn your customer off.
Having a good website doesn’t have to cost an arm and a leg. We can help you.
Social Media Presence
Most of the world is on social media. That makes it a pretty effective tool for reaching potential customers. With so many free platforms available it’s easy to connect with your audience while spending very little money.
Make sure you allocate a portion of your marketing time and budget for customer retention. The cost of acquiring new customers is much higher than keeping existing ones happy. Having happy and loyal customers will boost your revenue, as they continue to purchase your products or services.
You can easily do this with discounts or referral programmes that don’t need to cost you the earth.
We dedicate time and effort into producing blog posts that provide useful information for those starting out, planning something epic or looking to boost engagement. You’ll find information from websites to start-ups. Hopefully you find this blog post for marketing techniques for a small budget to be both helpful and informative to get you started.
If you need help with any of these areas, or if you don’t have the time to do it yourself, then contact us. We can help set up your brand.